Net Promoter Score Should Not Be The Only Measure

The conclusions reached in the following article (that using Net Promoter Score alone is not sufficient to measure customer loyalty) is shared in October 2016 working paper The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model by University of Cambridge www.cambridgeservicealliance.org. It is important for cooperatives and credit unions to use multiple sources … Continue reading Net Promoter Score Should Not Be The Only Measure